About

Our history

Back in 1898, the Lanza Perfumery was founded in Naples, currently the oldest perfumery in the city and among the oldest in Italy.

The founder, Vincenzo Lanza, dedicated himself with passion and selflessness to the development of the company from the very first moments, making it increasingly flourishing and developing, at the time, alongside the core business of retail sales, also a branch dedicated specifically to retail sales. wholesale.

And it is from that distant year at the end of the nineteenth century that it has been handed down from generation to generation (in the meantime we have reached the 4th), always conducted with the same passion and equal commitment.

Our mission

More than one hundred and twenty-five years have already passed and the Lanza Perfumery confidently continues its journey, trying to continuously bring innovation and growth to always be up to date with the times.
Innovations that allow it to guarantee each customer the latest news and always high quality products offered at the best price.

And thanks to this long and in-depth experience acquired over the decades, with precision and competence, it helps the customer to deal with most problems of an aesthetic nature and in the crucial choice of products, be they "perfumed" items, cosmetics or make-up. -up, being able to have a vast range of articles suitable for every type of need and applicable to every single case.

Our values

It is superfluous to underline the importance, both great and legitimate, that aesthetics has for the modern woman and it is our intent to help her maintain her body and her beauty in the best possible conditions.

This without neglecting the needs of the male public, given that our attention is directed to everyone without distinction: anyone who crosses the threshold of the Lanza Perfumery will find people who are always available and courteous; beauty consultants ready to listen and advise.

Our intent to always offer the best possible service encourages us to look to the future with confidence in the search for renewal and continuous updating on everything that affects the world of perfumery.

This is why we will always be able to offer the best at all times!