Paradigme

Since 1913, Prada has continuously challenged convention, shaping new ideas through creativity and experimentation. With Prada Paradigme, that legacy takes a bold new form-a fragrance that invites us to reconsider what we know and explore identity from a different angle. Paradigme is more than scent; it is a question: What if there’s another way? Rooted in individuality and movement, it speaks to those who shape their story through exploration