Fresh Couture Eau de Toilette

Jeremy Scott's idea for the new "Fresh" fragrance is to contrast the preciousness and luxury of a haute couture essence with the container of the most ordinary and common of products used for household cleaning.
In fact, the "clean spray" bottle becomes an absolutely iconographic object because, even if it does not have an aspirational value in itself, it is unique and indispensable if associated with a precious fragrance from a luxury brand.
This creates the dichotomy between "high" and "low" and between "exclusivity" and "mass market"... what could be more Moschino than this?